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there's one thing that separates the most successful practitioners. Just one thing that separates a successful practice from a closed clinic.
for most practitioners, the single biggest source of new patients... Is referrals from old patients. This is also true for many small businesses. Everyone from accountants to mechanics get referrals - and they get them more reliably than aom practitioners.
why don't referrals work as well for acupuncturists? simple. Usually people know when a referral is needed. People know they need a mechanic or a hairdresser. This makes the referral almost automatic for them, but not for you. People almost never know when they need an acupuncturist. Referrals just don't happen as often for aom practitioners. Nowhere near as often as they should.
before i read "never market again" i tried out a lot of marketing ideas. But nothing really worked all that well. I wasted some money on newspaper ads which produced a few calls, no new patients, and a few thousands wasted away. I also tried an e-mail newsletter, which on its own is not that grea...more detail info
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